1. Who We Are

Wildorna (“we”, “us”, “our”) operates the official websitewildorna.com(the “Site”). This Privacy Policy explains how we collect, store, use, share and protect your personal data when you browse our site, create an account, place orders, contact customer service or subscribe to our marketing updates. This policy applies to all visitors, shoppers and registered users of our website.By accessing and using our website, you fully acknowledge and consent to the data practices outlined in this Privacy Policy. If you disagree with any terms here, please stop using our site immediately.

2. Personal Information We Collect

We gather two categories of information: data you actively provide to us, and data automatically collected when you visit our platform.

2.1 Information You Voluntarily Submit

• Contact details: Full name, email address, phone number, shipping & billing postal addresses
• Account credentials: Username, encrypted login password when you register a member account
• Order transaction data: Purchase records, payment receipts, delivery tracking information
• Communication records: Emails, chat messages, feedback or support tickets you send to our customer team
• Marketing preferences: Consent status for promotional emails, discount newsletter subscriptions

2.2 Automatically Collected Technical Data

• Device & access information: IP address, device model, operating system, browser type, screen size
• Site behavior data: Page browsing history, click paths, cart add/remove actions, dwell time on each page
• Cookie & pixel tracking data: Session cookies, analytical cookies, advertising pixels (Meta, Google Analytics)
• Geographic rough location: Derived from your IP address for regional currency & language auto-switch

3. How We Use Your Personal Data

We only process your information for legitimate business purposes, including:

1. Order fulfillment: Process payments, arrange delivery, send tracking updates and handle after-sales requests (returns, exchanges, refunds)
2. Website operation & optimization: Fix technical bugs, adjust page layout, analyze user habits to improve browsing experience
3. Identity verification & fraud prevention: Block fake orders, secure payment transactions and protect your account safety
4. Customer support: Reply to your consultation, resolve complaints and follow up on service issues
5. Marketing activities (only with your clear consent): Send exclusive discounts, new arrival alerts and promotional newsletters; deliver targeted ads on third-party platforms
6. Legal compliance: Meet requirements of GDPR, CCPA and other global regional privacy laws, respond to official regulatory inquiries

We will never use your personal data for unrelated purposes without your separate approval.

4. Sharing & Disclosure of Your Information

We will not sell, rent or trade your personal identifiable information to third parties for pure commercial gain. We only share limited necessary data with trusted service partners below, who are bound by strict data protection agreements:

1. Payment service providers: Process secure checkout transactions and verify payment validity
2. Logistics & fulfillment partners: Deliver your purchased items to your submitted shipping address
3. Website technical suppliers (Shopify, analytics tools): Maintain site operation and analyze visitor data anonymously
4. Advertising platforms (Google, Meta): Deliver personalized marketing ads based on your site activity (you may opt out at any time)
5. Legal authorized parties: When required by court orders, local laws or government regulatory demands

All third-party processors are prohibited from reusing your data beyond the scope authorized by us.

5. Cookies & Tracking Technologies

Our site uses cookies, web beacons and tracking pixels to distinguish your visit and record your preferences:

• Essential cookies: Mandatory for basic website functions (cart storage, login status, currency selection) and cannot be disabled
• Analytical cookies: Collect anonymous browsing statistics to optimize our site design and product layout
• Marketing cookies: Track your shopping behavior to launch customized advertisement campaigns

Visitors from EU/UK regions may adjust cookie consent via the pop-up banner when entering the site. You can also disable non-essential cookies through your browser settings, but this may affect partial website functions.

6. Data Storage & Security Protection

We store your personal data on encrypted cloud servers hosted by certified global service providers. We adopt industry-standard protective measures including data encryption, access permission control, regular security audits and firewall systems to prevent unauthorized access, leakage, alteration or loss of your information.We retain your personal data only for the necessary period:

• Order & transaction data: Saved for 6 years to comply with global tax and consumer law requirements
• Marketing contact information: Stored until you submit an unsubscribe request
• Anonymous browsing logs: Automatically cleared within 12 months

7. Your Legal Privacy Rights

Based on regional data protection regulations (GDPR for EU/UK, CCPA for California residents, PIPEDA for Canada), you hold the following rights:

1. Right to Access: Request a full copy of all personal data we store about you
2. Right to Rectification: Modify incorrect or incomplete personal information
3. Right to Erasure (“Right to be Forgotten”): Ask us to permanently delete your account and all related data
4. Right to Restrict Processing: Suspend our use of your information under specific circumstances
5. Right to Data Portability: Receive your data in a machine-readable format for transfer to another service provider
6. Right to Object: Opt out of marketing emails and targeted advertising tracking at any time
7. Do Not Sell My Data (California users): Submit an opt-out request to stop cross-platform data sharing for advertising

To exercise any above rights, send an email to our official support mailbox. We will respond to valid requests within 30 calendar days without extra charge.

8. Minors’ Information Protection

Our website is designed for users aged 18 and above. We do not intentionally collect personal data from children under 18 years old. If you are a parent or guardian and find your minor child has submitted information to us without your permission, please contact us immediately, and we will delete all relevant records completely.

9. Cross-Border Data Transfer

Your personal data may be transmitted and stored outside your resident country, including North America and Southeast Asia. We guarantee all cross-border transfers follow corresponding local data protection legal standards, and maintain sufficient data security safeguards for overseas storage.

10. Policy Updates

We reserve the right to revise this Privacy Policy at any time to match updated laws or business adjustments. Any modifications will be posted on this page with a new effective date. Continued use of our website after policy updates means you accept the revised terms. We suggest checking this page regularly for changes.

11. Contact Us

If you have any questions, doubts or requests related to this Privacy Policy or your personal data, please reach out to our support team via email: support@wildorna.com